While Beads of Esiteti has transitioned from a formal ASK enterprise, the women of Esiteti/Embaringoi continue their ancient tradition of creating intricate beadwork, each piece a living testament to Maasai culture, identity, and artistry. Through their craft, they adorn their community, preserve ancestral knowledge, and generate vital income for their families.
Shauna Mistretta, founder of Beads of Esiteti, maintains her deep connection to the women by traveling regularly to Kenya, returning home with carefully selected pieces to sell on their behalf. Every purchase directly supports the Naretoi Embarinkoi Women’s Group, with 100% of proceeds flowing back to the cooperative.
For the Maasai, beads are more than adornment, they are life itself. Each color, pattern, and design carries meaning, tells stories, and connects the wisdom of elders to the hands of younger generations. By supporting their beadwork, you help sustain a vibrant cultural legacy while empowering women to thrive.
To host an event or purchase beadwork:
Contact Shauna Mistretta at www.re-wild-kenya.com